Search engine optimization, often referred to as SEO, is the process of increasing the amount and quality of traffic generated on a website or other internet-based object from the results of natural / organic search engine rankings for certain words called keywords. The popularity and importance of search engine optimization stems mainly from the fact that statistics have repeatedly shown that the higher a website ranks in search engine rankings, the more likely it is that people will click on a website link and visit its website. The term Search engine optimisation in relation to seo is sometimes used to refer to search engine optimizers who are consultants who manage and facilitate the development and completion of search engine optimization projects for their clients. Through several online sources you can find expert SEO consultants in Dallas. Image Source: Google These people could also be employees carrying out an on-site SEO project for their boss. Search engine optimizers can provide their services for search engine optimization only or as part of a package that includes other marketing services. In general, SEO was developed as a method of increasing search engine rankings. In addition, there are two main methods of optimizing a website for search engine optimization: on-site and off-site optimization. As the term suggests, on-site optimization involves the use of techniques that are directly focused on the website, and off-site optimization covers aspects that affect the website that are not directly on the website. The reason search engine optimization has such a real effect on improving website rankings is that all search engines are based on computer programs called "algorithms". This program mostly manages almost all search engine operations.